Cov khoom lag luam zoo nkauj thiab tu tus kheej feem ntau yog cov khoom lag luam muaj txiaj ntsig.Cov neeg siv khoom feem ntau xaiv cov khw muag khoom noj hauv online, khw muag tshuaj hauv online, cov vev xaib ntawm kev zoo nkauj thiab kev saib xyuas tus kheej, thiab lwm yam. Ntawm lawv, ntau hom khw muag khoom e-lag luam platforms xws li Amazon tau yooj yim txaus siab rau cov kev xav tau ntawm cov neeg siv khoom thiab yog li nyiam cov neeg siv khoom ntau dua.
1. Txheej txheem cej luam ntawm e-commerce lag luam
Feem ntau, kev lag luam kev zoo nkauj thiab kev saib xyuas tus kheej tau qhia txog kev loj hlob, thiab kev muag khoom hauv online yuav nce ntxiv hauv 2022, tab sis yuav txuas ntxiv qeeb dua qhov kev loj hlob hauv 2020 thiab 2021.
Txog tam sim no, pawg saib xyuas tus kheej tau tuav ib feem tseem ceeb ntawm kev lag luam kev zoo nkauj thiab kev saib xyuas tus kheej, nrog rau kev muag khoom hauv online thoob ntiaj teb ze li ntawm US $ 120 nphom hauv 2022, piv nrog US $ 79.4 billion hauv 2019. Kev saib xyuas tus kheej suav nrog cov khoom xws li xab npum, tshuaj zawv plaub hau, tshuaj txhuam hniav thiab deodorants, ncav cuag cov neeg siv khoom dav.Piv nrog rau lwm yam subcategories ntawm kev zoo nkauj thiab kev saib xyuas tus kheej kev lag luam, qhov kev noj ib tus neeg ntawm cov subcategory no kuj siab dua.
2. Kev tshuaj xyuas cov neeg siv khoom portraits
Thaum muaj kev sib kis, cov neeg siv khoom lag luam tau maj mam hloov mus rau hauv online, uas tau ua rau muaj kev ntxhov siab rau cov khw muag khoom thiab cov khw muag khoom kom nrawm nrawm ntawm kev hloov pauv digital thiab txhim kho kev muaj peev xwm ua tiav logistics.Tib lub sijhawm, kev muag khoom hauv online thaum muaj kev sib kis kuj tau hloov pauv loj heev.European muag online ntawm kev saib xyuas tus kheej hauv 2020 tau nce 26% piv rau 2019.
Tsis tas li ntawd, cov neeg siv khoom zoo nkauj thiab kev saib xyuas tus kheej hauv Tebchaws Europe muaj kev siv nyiaj ntau.Cov neeg siv online feem ntau siv ntau dua US $ 120 ib hlis nyob rau nruab nrab, thiab 13% ntawm cov neeg siv online siv ntau li US $ 600 ib hlis.Nyob rau tib lub sijhawm, feem ntau ntawm kev zoo nkauj online thiab cov neeg siv kev saib xyuas tus kheej yog nyob rau xyoo txhiab xyoo.Cov neeg siv khoom hnub nyoog 25 txog 34 suav rau 32% ntawm cov neeg siv khoom zoo nkauj thiab kev saib xyuas tus kheej thiab 29% ntawm tag nrho cov neeg siv online.
25% ntawm European cov neeg siv khoom hauv online hais tias lawv muaj feem yuav yuav khoom zoo nkauj thiab tu tus kheej hauv online dua li hauv khw, uas yog siab dua 15% hauv Middle East thiab 8% hauv Africa.Qhov piv txwv no yuav hloov mus ntxiv raws li tus naj npawb ntawm kev zoo nkauj thiab kev saib xyuas tus kheej hauv Middle East tseem nce ntxiv.
Tus nqi thiab kev yooj yim ntawm cov channel hauv online tseem ceeb heev rau cov neeg siv khoom.38% ntawm cov neeg siv khoom hauv tebchaws Askiv yuav ncaj qha xaiv cov vev xaib online rau kev yuav khoom.Lawv "tsis quav ntsej qhov twg lawv yuav los ntawm, tsuav yog cov khoom siv tau."40% ntawm Asmeskas cov neeg siv khoom, 46% ntawm cov neeg siv khoom Australian thiab 48% ntawm cov neeg siv khoom German tuav tib txoj kev xav.Yog li ntawd, tus nqi khaws cia ntawm cov neeg siv khoom hauv cov tub lag luam 'cov channel hauv online yuav dhau los ua qhov tseem ceeb.
Thaum cov neeg siv khoom nyob sab Europe raug nug vim li cas lawv xaiv cov neeg thib peb e-lag luam platforms, cov laj thawj tseem ceeb uas lawv muab yog tus nqi (73%) thiab yooj yim (72%).Raws li cov neeg siv khoom hauv ntau lub teb chaws ntsib kev nce nqi thiab cov nqi nyob hauv kev kub ntxhov, qhov zoo ntawm cov channel hauv online yuav raug nthuav dav ntxiv.
3. Kev Tshawb Fawb Kev Lag Luam ntawm Peb Cheeb Tsam Loj
Tebchaws Europe yog lub lag luam tseem ceeb hauv cheeb tsam rau kev zoo nkauj thiab kev saib xyuas tus kheej, tab sis Middle East thiab Africa muaj kev loj hlob ntau dua.
• Middle East
Vim lawv cov neeg coob coob, Iran thiab Qaib Cov Txwv yog cov kev lag luam zoo nkauj thiab kev saib xyuas tus kheej hauv Middle East, nrog kev lag luam loj ntawm US $ 6.7 billion hauv 2022.
Cov neeg Ixayees ntawm 9.2 lab yog deb dua li Iran lossis Turkey 84 lab, tab sis lub teb chaws cov neeg siv khoom siv ntau dua hauv kev zoo nkauj thiab kev saib xyuas tus kheej.
Cov tub ntxhais hluas cov neeg siv khoom hauv Middle East tau mob siab rau kev siv smartphones thiab social media, thiab GDP per capita ntawm qee lub tebchaws kuj tseem siab heev.Cov neeg siv khoom nyob rau hauv Middle East hais tias cov neeg thib peb lub platform yog lawv txoj kev nyiam yuav khoom, uas yog sib npaug nrog cov neeg siv khoom hauv Asia.3.Kev Tshawb Fawb Kev Ua Lag Luam ntawm Peb Cheeb Tsam Loj
Tebchaws Europe yog lub lag luam tseem ceeb hauv cheeb tsam rau kev zoo nkauj thiab kev saib xyuas tus kheej, tab sis Middle East thiab Africa muaj kev loj hlob ntau dua.
• Middle East
Vim lawv cov neeg coob coob, Iran thiab Qaib Cov Txwv yog cov kev lag luam zoo nkauj thiab kev saib xyuas tus kheej hauv Middle East, nrog kev lag luam loj ntawm US $ 6.7 billion hauv 2022.
Cov neeg Ixayees ntawm 9.2 lab yog deb dua li Iran lossis Turkey 84 lab, tab sis lub teb chaws cov neeg siv khoom siv ntau dua hauv kev zoo nkauj thiab kev saib xyuas tus kheej.
Cov tub ntxhais hluas cov neeg siv khoom hauv Middle East tau mob siab rau kev siv smartphones thiab social media, thiab GDP per capita ntawm qee lub tebchaws kuj tseem siab heev.Cov neeg siv khoom hauv Middle East hais tias cov neeg thib peb lub platform yog lawv txoj kev nyiam yuav khoom, uas yog sib npaug nrog cov neeg siv khoom hauv Asia.
Post lub sij hawm: Apr-04-2023
