Nyob rau ntawm txoj kev hla hla ciam teb e-lag luam, cov neeg nkag tshiab tuaj yeem pom ib txwm pom.Zhenai Meijia, uas feem ntau muag cov khoom pam vov, yog ib qho ntawm cov tuam txhab ua lag luam hauv Suav teb, thov kom ua "tus huab tais ntawm daim pam hauv ntiaj teb".Tom qab nws tau teev nyob rau hauv pawg thawj coj loj ntawm Shenzhen Tshuag Txauv xyoo 2021, cov tub ua lag luam tau hais kom nws teeb tsa kev lag luam hla ciam teb.
Raws li Hugo hla ciam teb, Zhenai Meijia tau ua haujlwm tseem ceeb hauv kev lag luam hydropower hauv Suav teb, xws li Douyin, Xiaohongshu, Kuaishou thiab lwm yam. Txawm li cas los xij, raws li qhov tseeb tshaj tawm ntawm Zhenai Meijia, nws tau txiav txim siab los teeb tsa hla ciam teb e-lag luam. thiab tshawb nrhiav qhov muaj peev xwm loj hlob ntawm cov channel tshiab.
01 Npaj ntau txoj kev hla ciam teb e-lag luam
Cov khoom tseem ceeb ntawm lub tuam txhab yog cov pam vov thiab ntaub pua chaw pw (cov khoom siv, cov quilt cores, hauv ncoo cores thiab lwm yam).Nyob rau tib lub sijhawm, lub tuam txhab muag me me ntawm cov phuam da dej, khaub ncaws hauv tsev, ntaub pua plag thiab lwm yam textiles thiab ntim khoom.Kev lag luam xa tawm suav rau 90% ntawm cov nyiaj tau los.Hauv thawj peb lub hlis twg ntawm 2022, Zhenai Meijia cov nyiaj tau los yog kwv yees li 687 lab yuan thiab nws cov nyiaj tau los yog kwv yees li 89.71 lab yuan.Raws li kev txheeb cais ntawm Tuam Tshoj Wool Textile Industry Association, nyob rau hauv peb lub xyoos dhau los, Zhenai Meijia pam khoom tau ranked thawj nyob rau hauv kev sib tw qeb duas ntawm Tuam Tshoj textile thiab tsoos tsho kev lag luam tuam txhab uas muag tsim los ntawm Tuam Tshoj National Textile Industry Association.
Ntxiv rau kev lag luam tawm txawv teb chaws, Real Aimejia tau hais rau ntawm kev sib tham sib platform thaum Lub Ib Hlis 21 tias nws tau raug muag ntawm Alibaba International lub vev xaib, MadeinChina thiab 1688 hla kev lag luam e-lag luam platforms.Raws li Amazon thiab lwm cov channel, True Love Meijia tsis tau qhia tawm.Hugo txoj kev tshawb nrhiav hla ciam teb ntawm Alibaba lub vev xaib thoob ntiaj teb tau pom cov khoom lag luam los ntawm TRUELOVE, ib hom khoom muaj los ntawm Truelove, xws li 100% polyester daim pam hauv tsev hauv qab no, tus nqi ntawm $ 2.50 thiab $ 10.
Hugo Hla Tebchaws tau pom tias thaum Lub Ob Hlis 2022, tus neeg ua lag luam tseem nug seb Zhenai Meijia cov lag luam uas twb muaj lawm cuam tshuam txog kev lag luam e-lag luam hla ciam teb, tab sis lub sijhawm ntawd nws teb tias nws tsis tau.Raws li Zhenai Meijia daim ntawv tshaj tawm 2022 ib nrab xyoo, nws cov nyiaj tau los ntawm kev muag online tsuas yog 2,768.13 yuan.
Yog li ntawd, nws tsis ntev ua ntej Zhenaimei yuav qhib nws txoj kev lag luam ntawm hla ciam teb e-lag luam platforms xws li Alibaba's International site, thiab nws zoo li yuav nyob rau hauv ib nrab xyoo 2022. Rau Kev hlub tiag tiag hauv tsev zoo nkauj, hla ciam teb e- kev lag luam yog qhov kev sim tshiab ntawm kev lag luam dej.
01 Npaj ntau txoj kev hla ciam teb e-lag luam
Cov khoom tseem ceeb ntawm lub tuam txhab yog cov pam vov thiab ntaub pua chaw pw (cov khoom siv, cov quilt cores, hauv ncoo cores thiab lwm yam).Nyob rau tib lub sijhawm, lub tuam txhab muag me me ntawm cov phuam da dej, khaub ncaws hauv tsev, ntaub pua plag thiab lwm yam textiles thiab ntim khoom.Kev lag luam xa tawm suav rau 90% ntawm cov nyiaj tau los.Hauv thawj peb lub hlis twg ntawm 2022, Zhenai Meijia cov nyiaj tau los yog kwv yees li 687 lab yuan thiab nws cov nyiaj tau los yog kwv yees li 89.71 lab yuan.Raws li kev txheeb cais ntawm Tuam Tshoj Wool Textile Industry Association, nyob rau hauv peb lub xyoos dhau los, Zhenai Meijia pam khoom tau ranked thawj nyob rau hauv kev sib tw qeb duas ntawm Tuam Tshoj textile thiab tsoos tsho kev lag luam tuam txhab uas muag tsim los ntawm Tuam Tshoj National Textile Industry Association.
Ntxiv rau kev lag luam tawm txawv teb chaws, Real Aimejia tau hais rau ntawm kev sib tham sib platform thaum Lub Ib Hlis 21 tias nws tau raug muag ntawm Alibaba International lub vev xaib, MadeinChina thiab 1688 hla kev lag luam e-lag luam platforms.Raws li Amazon thiab lwm cov channel, True Love Meijia tsis tau qhia tawm.Hugo txoj kev tshawb nrhiav hla ciam teb ntawm Alibaba lub vev xaib thoob ntiaj teb tau pom cov khoom lag luam los ntawm TRUELOVE, ib hom khoom muaj los ntawm Truelove, xws li 100% polyester daim pam hauv tsev hauv qab no, tus nqi ntawm $ 2.50 thiab $ 10.
Hugo Hla Tebchaws tau pom tias thaum Lub Ob Hlis 2022, tus neeg ua lag luam tseem nug seb Zhenai Meijia cov lag luam uas twb muaj lawm cuam tshuam txog kev lag luam e-lag luam hla ciam teb, tab sis lub sijhawm ntawd nws teb tias nws tsis tau.Raws li Zhenai Meijia daim ntawv tshaj tawm 2022 ib nrab xyoo, nws cov nyiaj tau los ntawm kev muag online tsuas yog 2,768.13 yuan.
Yog li ntawd, nws tsis ntev ua ntej Zhenaimei yuav qhib nws txoj kev lag luam ntawm hla ciam teb e-lag luam platforms xws li Alibaba's International site, thiab nws zoo li yuav nyob rau hauv ib nrab xyoo 2022. Rau Kev hlub tiag tiag hauv tsev zoo nkauj, hla ciam teb e- kev lag luam yog qhov kev sim tshiab ntawm kev lag luam dej.
| kev lag luam channel | Kev muag online | Kev muag khoom ncaj qha | muag ncaj qha |
| nyiaj tau los ntawm kev lag luam | 2 768.13 | 5,840,476.14 | 367,020,992.88 ib |
| cov nqi khiav haujlwm | 592.28 ib | 2,733,791.40 | 292,582,229.27 |
| tag nrho cov nyiaj tau los | 78.60% | 53.19% | 20.28% |
| Cov nyiaj tau los ntawm kev ua haujlwm tau nce lossis txo qis ntawm tib lub sijhawm xyoo tas los | - 1798.11 | -1,248,278.62 | 25, 275, 753.23 |
| Cov nqi khiav lag luam tau nce lossis txo qis ntawm tib lub sijhawm xyoo tas los | -5,890.56 | -1,292,478.24 | 38, 179, 978.28 |
| Tag nrho cov nyiaj tau los tau nce lossis txo los ntawm tib lub sijhawm xyoo tas los | 120.57% | 9.99% | -5.28% |
Zhenai Meijia lees paub tias kev muag khoom hauv online rau ib qho kev faib ua feem tsawg tam sim no, feem ntau yog kev tshawb nrhiav thiab khaws cia ntawm lub tuam txhab yav tom ntej cov channel tshiab.
Nws tau nkag siab tias daim pam xa tawm ntawm Zhenai Meijia txais kev muag khoom ncaj qha, uas tuaj yeem muab faib ua peb txoj hauv kev: thawj txoj hauv kev yog kom paub txog kev muag khoom ncaj qha los ntawm ODM hom;Qhov thib ob yog kom ua tiav kev muag khoom ncaj qha hauv OEM hom;Qhov thib peb yog kom ua tiav kev muag khoom ncaj qha ntawm tus kheej hom export hom.Raws li 2022 daim ntawv tshaj tawm ib nrab xyoo, cov nyiaj tau los ntawm kev muag khoom ncaj qha mus txog 360 lab yuan.
02 tsom mus rau Middle East, North Africa thiab lwm lub khw
Peb lub teb chaws muaj lub ntiaj teb no ua tiav kev lag luam saw thiab qhov siab tshaj plaws ntau lawm kev sib txuam theem, ua lub hauv paus tsim ntawm lub ntiaj teb no xav, thiab zus tau tej cov kev xav.
Feem ntau yog siv rau kev xa tawm, kev muag khoom hauv tsev feem ntau me me.Raws li kev txheeb cais ua ntej, xyoo 2021, Tuam Tshoj tau tsim thiab xa tawm 260 lab daim pam ntawm ntau hom, nrog rau kev xa tawm txog li 2.28 billion US dollars, suav txog li 60% ntawm kev lag luam pam thoob ntiaj teb.
Nyob rau hauv cov nqe lus ntawm kev lag luam cheeb tsam, Suav daim pam yog tsuas yog xa tawm mus rau Africa thiab Middle East lub teb chaws, suav txog li 60% ntawm kev ua lag luam.Lawv feem ntau yog cov khoom nruab nrab thiab qib qis.Cov khoom tsim yog polyester pam, paj rwb pam, polyester pam thiab polyester blended pam.
Ntawm qhov tod tes, cov neeg hauv cheeb tsam Arab muaj tus cwj pwm ntawm kev siv daim pam ua ntaub pua chaw kom sov.Hauv Arab lub teb chaws, cov pam vov tuaj yeem siv tsis tau tsuas yog ua ntaub pua chaw, tab sis kuj yog cov ntaub pua chaw pw thiab cov khoom siv kho kom zoo nkauj.Nws yog kev cai xa daim pam ua khoom plig rau kev sib yuav, kev yug menyuam, kev tuag ntawm cov txheeb ze lossis kev ua koob tsheej.
Tsis tas li ntawd, West Asia thiab North Africa thiab lwm thaj chaw Arab feem ntau yog thaj chaw qhuav qhuav, huab cua sov lossis subtropical suab puam, dej tsis txaus, dej qhuav thiab suab puam, thiab cov ntaub pua plag plua plav cia ua haujlwm zoo heev, plua plav yuav tsis ya saum cov ntaub pua plag, tsis yog xwb. purify huab cua thiab beautify ib puag ncig.Nyob rau tib lub sijhawm, vim tias cov khoom siv pam vov tiv taus ntau dua rau cov av, lawv yooj yim los ntxuav dua li lwm cov khoom, thiab tuaj yeem siv rau ntau qhov xwm txheej.Yog li ntawd, muaj kev xav tau ntau rau daim pam hauv Middle East.Tsis tas li ntawd, vim qhov tsis txaus ntawm cov dej hauv cov tebchaws Arab, cov pam vov tsis tau ntxuav hauv lub neej txhua hnub thiab feem ntau yog siv los ua cov khoom siv pov tseg.Cov neeg hauv zos hloov daim pam tsis tu ncua.
Yog li ntawd, cov khoom siv pam vov ntawm Jinaimei Tsev Neeg tau yooj yim lees paub los ntawm cov neeg siv khoom hauv Middle East, Africa thiab lwm lub khw, thiab kev lag luam tseem nthuav dav.Txawm hais tias European thiab Asmeskas kev lag luam yog ib qho ntawm cov kev lag luam uas xav tau ntau tshaj plaws rau daim pam hauv lub ntiaj teb, lawv tau dhau los ua "kev lag luam tshiab" rau cov lag luam textile hauv tsev xws li Zhenai Meijia, vim tias cov teb chaws Europe thiab Asmeskas feem ntau xa cov khoom nruab nrab thiab qib siab. daim pam.Txawm li cas los xij, vim kev txhim kho txuas ntxiv ntawm cov cuab yeej siv thev naus laus zis ntawm European thiab Asmeskas kev txwv tsis pub siv cov ntaub ntawv xa tawm, lub siab ntawm cov lag luam xa tawm maj mam nce.
Kev lag luam loj & khoom lag luam
| Kev lag luam loj | Tag nrho cov nyiaj tau los (%) |
| Mid East | 33.08% |
| South Asia | 13.85% |
| North America | 11.54% |
| Kev Lag Luam Hauv Tsev | 6.92% |
| Teb chaws Africa | 6.15% |
| Eastern Europe | 5.38% |
| South America | 5.37% |
| Northern Europe | 4.62% |
| Eastern Asia | 3.85% |
| Teb chaws Europe sab qab teb | 3.85% |
| Southern Asia | 3.08% |
Raws li tuaj yeem pom los ntawm "kev muaj peev xwm ua lag luam" ntawm Alibaba International lub vev xaib, hais txog cov nyiaj tau los, Zhenai Meijia suav rau qhov loj tshaj plaws hauv Middle East, siab txog 33.08%, tom qab ntawd South Asia, North America thiab lwm thaj chaw.
Txawm li cas los xij, hais txog thaj chaw ua lag luam, Zhenai Meijia tseem tab tom sim nthuav dav.Dacron daim pam ua lub tsev zoo heev thiab cov khoom lag luam lom zem tau maj mam txhim kho nws txoj haujlwm, thiab qhov kev xav tau ntawm thaj chaw tau maj mam nthuav dav.Nws tau tshaj tawm tias tam sim no, Zhenai Meijia cov neeg siv khoom hauv Tebchaws Europe, Amelikas thiab Sab Hnub Tuaj Asia tau nce lawv cov xaj rau polyester pam vov, thiab qhia txog kev loj hlob zoo, uas xav tias yuav dhau los ua lag luam tseem ceeb tshiab rau lub tuam txhab yav tom ntej.
Raws li Hugo Hla Tebchaws, qhov chaw ntawm Zhenai Tsev Neeg hauv Zhejiang muaj qee qhov zoo rau nws cov lag luam xa tawm.Qhov chaw nres nkoj xa tawm ntawm nws cov chaw muag khoom Zhenai Blanket thiab Zhenai Meijia Blanket feem ntau yog Ningbo Chaw nres nkoj.Ob lub tuam txhab yog kwv yees li 3 teev 'kev tsav tsheb los ntawm Ningbo Chaw nres nkoj, uas yog nyob ze rau qhov chaw nres nkoj shipping, uas yog qhov zoo rau kev txuag nqi tsheb thauj mus los thiab ua kom cov khoom xa tuaj raws sijhawm.
Zhenai Meijia tau tshaj tawm tias qhov kev txiav txim tam sim no nyob rau hauv tes yog txaus, yav tom ntej yuav ua raws li kev lag luam ntau, ntau tus neeg siv khoom, ntau txoj kev lag luam tawm tswv yim, thiab nrog kev pab ntawm online thiab offline channel, tas li txhim kho qhov feem ntawm cov lag luam tawm tshiab. xws li cov teb chaws Europe thiab lub tebchaws United States thiab domestic lag luam, nyob rau hauv tas li ntawd, los ntawm txoj kev loj hlob ntawm huab pam, ntaub pua plag thiab lwm yam khoom tshiab los nthuav incremental cov neeg muas zaub.
Post lub sij hawm: Feb-17-2023
