Mercado: 62% ntawm cov neeg siv khoom Mexico tau siv los tshawb nrhiav cov khoom lawv xav tau hauv online
Tsis ntev los no, txhawm rau nkag siab txog kev yuav khoom thiab kev coj cwj pwm ntawm cov neeg siv khoom Mev, Mercado Libre Ads tau tshawb fawb thiab pom tias cov neeg siv khoom Mev tau siv ntau dua rau kev tshawb nrhiav cov khoom lawv xav yuav hauv e-commerce websites.
Raws li cov ntaub ntawv, 62% ntawm cov neeg siv khoom Mev tau hais tias lawv nyiam tshawb nrhiav lawv cov khoom nyiam los ntawm kev tshawb nrhiav online.Ntawm lawv, 80% ntawm cov neeg siv khoom Mexico feem ntau tshawb nrhiav cov khoom lag luam ncaj qha rau ntawm e-commerce platform.Nws tuaj yeem pom tau tias kev yuav khoom ntawm cov neeg siv khoom Mev tau zoo ib yam nrog cov qauv tam sim no.Lawv nrhiav kev tsim kho tshiab, tawm tswv yim sib txawv, thiab xyuam xim rau kev ua kis las thiab kev noj qab haus huv, tshwj xeeb tshaj yog hauv kev saib xyuas tus kheej.Cov pawg nrog kev tshawb nrhiav nrawm tshaj plaws ntawm Mexican e-commerce platforms yog raws li hauv qab no:
Auto Parts (+49%)
Suab & Video (+41%)
Khaub ncaws, hnab thiab khau (+39%)
Piv nrog rau yav dhau los, cov pawg hauv qab no tseem nyob hauv lub xeev ntawm kev loj hlob tsis tu ncua, txawm hais tias qhov kev loj hlob tau qeeb:
Kev ua si thiab qoj (+16%)
Txawb & Xov tooj (+14%)
Computer (+ 14%)
Ntxiv nrog rau qhov nce ntxiv hauv kev tshawb nrhiav ntim ntawm cov khoom lag luam, tus naj npawb ntawm kev tshawb nrhiav cov lus nrov kuj yog ntau zaus.Raws li Mercado Libre Ads cov ntaub ntawv, sab saum toj 10 buzzwords nquag siv los ntawm cov neeg siv Internet hauv Mexico hauv 2022 yog:
Cov Txheej Txheem 2022, Baby Yoda, Bratz, Txaus siab, Cepillo alisador, Estampas Panini, Halloween pupilentes, Decoración Halloween, Suéter Navideño, Calendario adviento
Tsis tas li ntawd, Mercado Libre Ads kuj tau qhia qee cov ntaub ntawv nthuav dav, uas qhia tau tias cov neeg siv khoom Mev qhib ntau dua rau kev yuav khoom.Ua ntej tshaj plaws, peb pom tias cov neeg siv khoom hauv Mexico yog ib puag ncig zoo heev.98% ntawm cov neeg siv khoom Mev tau hais tias lawv muaj lub tswv yim noj qab haus huv.Qhov tseem ceeb tshaj, lo lus "zoo siab" (tus qauv ntsuas rau LGBTQ + zej zog) tau tshawb nrhiav 10 zaug ntau dua ntawm Meikeduo platform tshaj li nws tau nyob hauv 2021, tshwj xeeb tshaj yog rau cov khoom xws li khaub ncaws, tsho, thiab khau.Mercado Libre tseem yog ib qho ntawm cov khw muag khoom nyiam rau Mev.Raws li kev tshawb fawb tsis ntev los no los ntawm Tandem Up (GrupoViko lub koom haum tshaj lij kev lag luam), Mercado Libre muaj 97% kev paub ntawm cov neeg siv khoom Mev thiab kev nkag mus rau kev lag luam ntawm 85% hauv Mexico, txawm tias dhau US e-commerce loj Amazon.
Xyoo 2022, Mexico tau dhau los ua ib thaj chaw nquag tshaj plaws ntawm kev lag luam e-lag luam hauv Latin America, thiab muaj qib siab tshaj plaws ntawm cov neeg siv khoom koom nrog.Nws txoj kev loj hlob ntawm e-lag luam yuav ncav cuag 55%, thiab tus naj npawb ntawm cov neeg siv yuav ncav cuag 82 lab.Qhov kev loj hlob sai ntawm Mexican e-commerce lag luam tsis yog vim qhov tseeb tias e-commerce platform muab cov neeg siv khoom nplua nuj. ntawm cov khoom lag luam kom tau raws li lawv cov kev xav tau sib txawv, tab sis kuj vim tias e-lag luam platform nquag txhim kho kev thauj mus los thiab kev xa khoom, xws li "Ahorita" phiaj los nqis tes, xav kom cov tub lag luam ua tiav kev xa khoom hauv 24 teev.
Hais txog kev hais lus, qhov yuav tsum tau ua raws sijhawm ntawm kev thauj mus los thiab kev thauj mus los yuav siab dua.Feem ntau ntawm lub sijhawm no, txhua tus neeg yuav xaiv kev xa khoom sai lossis kev thauj mus los hauv huab cua.Lub sijhawm ua haujlwm yog 3-5 hnub ua haujlwm, thiab lub sijhawm rau kev thauj mus los hauv hiav txwv yog li 35-45 hnub, uas yuav cuam tshuam rau tus neeg yuav khoom.xav.Xyoo 2023, Mexico tau dhau los ua ib thaj chaw nquag tshaj plaws rau kev lag luam e-lag luam hauv Latin America, thiab cov neeg siv khoom siv zog tau loj hlob sai.
Post lub sij hawm: May-18-2023
