Kev sib tw hauv kev lag luam hla ciam teb e-lag luam tau dhau los ua nruj, thiab ntau tus neeg muag khoom tau nquag nrhiav kev lag luam tawm tshiab.Xyoo 2022, Latin American e-lag luam yuav loj hlob sai ntawm qhov kev loj hlob ntawm 20.4%, yog li nws cov peev xwm ua lag luam tsis tuaj yeem kwv yees.
Kev nce ntawm kev lag luam hla ciam teb e-lag luam hauv Latin America yog raws li cov xwm txheej hauv qab no:
1. Lub tebchaws loj heev thiab cov pejxeem coob heev
Thaj chaw thaj av yog 20.7 lab square kilometers.Raws li lub Plaub Hlis 2022, tag nrho cov pej xeem yog kwv yees li 700 lab, thiab cov pej xeem nyiam hluas dua.
2. Kev loj hlob ntawm kev lag luam
Raws li tsab ntawv tshaj tawm yav dhau los los ntawm United Nations Economic Commission rau Latin America thiab Caribbean, Latin American kev lag luam yuav tsum loj hlob los ntawm 3.7% hauv 2022. Tsis tas li ntawd, Latin America, raws li thaj av uas muaj cov pej xeem loj tshaj plaws hauv nroog loj hlob thiab kev faib ua feem ntawm cov teb chaws thiab cheeb tsam, muaj ib tug kuj siab zuag qhia tag nrho urbanization theem, uas muab lub hauv paus zoo rau txoj kev loj hlob ntawm Internet tuam txhab uas muag.
3. Nrov nrov hauv Is Taws Nem thiab kev siv xov tooj ntse
Nws qhov kev nkag mus hauv Is Taws Nem ntau dua 60%, thiab ntau dua 74% ntawm cov neeg siv khoom xaiv mus yuav khoom hauv online, nce 19% tshaj 2020. Tus naj npawb ntawm cov neeg siv online hauv cheeb tsam xav tias yuav nce los ntawm 172 lab mus rau 435 lab los ntawm 2031. Raws li rau Forrester Kev Tshawb Fawb, kev siv online hauv Argentina, Brazil, Chile, Colombia, Mexico thiab Peru yuav ncav cuag US $ 129 billion hauv 2023.
Tam sim no, cov lag luam e-lag luam tseem ceeb hauv kev lag luam Latin American suav nrog Mercadolibre, Linio, Dafiti, Americanas, AliExpress, SHEIN thiab Shopee.Raws li cov ntaub ntawv muag khoom platform, cov khoom lag luam nrov tshaj plaws hauv Latin American lag luam yog:
1. Cov khoom siv hluav taws xob
Nws cov neeg siv khoom siv hluav taws xob ua lag luam xav tias yuav muaj kev loj hlob tseem ceeb hauv ob peb xyoos tom ntej no, thiab raws li Mordor Intelligence cov ntaub ntawv, qhov sib xyaw ua ke txhua xyoo kev loj hlob ntawm 2022-2027 yuav tsum ncav cuag 8.4%.Cov neeg siv khoom hauv Latin America kuj pom qhov xav tau ntau ntxiv rau cov khoom siv ntse, cov cuab yeej ntse hauv tsev thiab lwm yam cuab yeej hauv tsev ntse, nrog rau kev tsom mus rau cov tebchaws xws li Mexico, Brazil thiab Argentina.
https://www.mrpinlogistics.com/top-10-fast-freight-forwarder-ddp-to-mexico-product/
2. Leisure thiab lom zem:
Lub lag luam Latin American muaj kev xav tau zoo rau kev ua si consoles thiab cov khoom ua si, suav nrog cov game consoles, cov chaw taws teeb tswj thiab cov khoom siv hauv tsev.Vim tias qhov feem pua ntawm cov pejxeem hnub nyoog 0-14 xyoo hauv Latin America tau mus txog 23.8%, lawv yog lub zog tseem ceeb ntawm kev noj cov khoom ua si thiab kev ua si.Hauv qeb no, cov khoom lag luam nrov tshaj plaws suav nrog kev ua yeeb yaj kiab video, kev ua si ua si, cov khoom ua si muaj npe, menyuam roj hmab, kev ua si kis las, board games, thiab cov khoom ua si plush, thiab lwm yam.
https://www.mrpinlogistics.com/top-10-fast-freight-forwarder-ddp-to-mexico-product/
3. Cov khoom siv hauv tsev:
Cov khoom siv hauv tsev yog cov khoom lag luam nrov hauv Latin American e-lag luam kev lag luam, nrog rau cov neeg siv khoom Brazilian, Mexican thiab Argentinian ua rau kev loj hlob ntawm pawg no.Raws li Globaldata, kev muag khoom hauv tsev hauv cheeb tsam yuav nce 9% hauv 2021, nrog rau kev lag luam tus nqi ntawm $ 13 nphom.Cov tub lag luam kuj tseem tuaj yeem tsom mus rau cov khoom siv hauv chav ua noj, xws li cua fryers, ntau lub lauj kaub thiab cov khoom siv hauv chav ua noj.
https://www.mrpinlogistics.com/top-10-fast-freight-forwarder-ddp-to-mexico-product/
Tom qab nkag mus rau Latin America ua lag luam, yuav ua li cas cov tub lag luam tuaj yeem qhib kev lag luam ntxiv?
1. Tsom ntsoov rau cov kev xav tau hauv zos
Saib xyuas cov khoom lag luam tshwj xeeb thiab cov kev xav tau ntawm cov neeg siv hauv zos, thiab xaiv cov khoom lag luam raws li hom phiaj.Thiab kev xaiv ntawm pawg yuav tsum ua raws li cov ntaub ntawv pov thawj hauv zos.
2. Txoj kev them nyiaj
Nyiaj ntsuab yog txoj kev them nyiaj nrov tshaj plaws nyob rau hauv Latin America, thiab nws cov kev them nyiaj mobile feem ntau kuj siab.Cov tub lag luam yuav tsum txhawb nqa txoj hauv kev them nyiaj hauv zos los txhim kho cov neeg siv kev paub.
3. Social Media
Raws li eMarketer cov ntaub ntawv, ze li ntawm 400 lab tus tib neeg hauv thaj av no yuav siv cov kev sib raug zoo hauv xyoo 2022, thiab nws yuav yog thaj av uas muaj cov neeg siv social media ntau tshaj plaws.Cov tub lag luam yuav tsum yoog raws kev siv social media los pab nkag mus rau hauv kev lag luam sai.
4. Logistics
Lub concentration ntawm logistics nyob rau hauv Latin America yog tsawg, thiab muaj ntau thiab nyuaj cov kev cai hauv zos.Piv txwv li, Mexico muaj cov kev cai nruj ntawm kev lis kev cai ntshuam, tshuaj xyuas, sau se, ntawv pov thawj, thiab lwm yam. Raws li tus kws tshaj lij hauv kev lag luam hla ciam teb e-lag luam, DHL e-lag luam muaj kev ntseeg siab thiab muaj txiaj ntsig Mexico nplooj siab kab los tsim qhov kawg-rau. -Txoj kev thauj mus los rau cov neeg muag khoom.
Post lub sij hawm: Apr-17-2023
