Google thiab Kantar koom ua ke tsim Consumer Analytics, uas saib Saudi Arabia, lub lag luam tseem ceeb nyob rau hauv Middle East, los tshuaj xyuas cov khoom lag luam tseem ceeb ntawm cov neeg siv khoom hauv tsib pawg: cov neeg siv khoom siv hluav taws xob, kev ua vaj tsev, zam, khoom noj khoom haus, thiab kev zoo nkauj, nrog rau kev ua kom pom tseeb. ntawm kev ua lag luam thaum lub sijhawm Ramadan.
Saudi cov neeg siv khoom nthuav tawm peb qhov kev yuav khoom sib txawv thaum lub sijhawm Ramadan
Kev yuav khoom hauv online hauv Saudi Arabia tseem nce ntxiv thaum lub sijhawm Ramadan, txawm tias nyob rau hauv pawg xws li zaub mov thiab kev zoo nkauj.Txawm li cas los xij, 78 feem pua ntawm Saudi cov neeg siv khoom siv hluav taws xob hais tias lawv yuav cov khoom lag luam thaum lub sijhawm Ramadan thiab tsis tuaj yeem xaiv raws li lawv xaiv.Txawm li cas los xij, cov neeg siv khoom hauv Saudi Arabia tau xaiv ntau dua vim li cas lawv yuav qee yam khoom.
Kev yuav khoom ua rau zam thiab kev zoo nkauj cov neeg yuav khoom hauv Saudi thaum lub sijhawm Ramadan
ntawm kev zoo nkauj buyers yog nco ntsoov
seb ib hom tshuaj tiv thaiv cov khoom xyaw puas
ntawm cov neeg siv khoom zam xav tau
hom kev hwm ntau haiv neeg thiab suav nrog
Tau qhov twg los: Google/Kantar, KSA, Smart Shopper 2022, Txhua tus neeg yuav khoom ntawm cov khoom siv hluav taws xob, tsev, thiab vaj, zam, thiab khoom noj khoom haus, kev zoo nkauj, n=1567.Plaub Hlis 2022-May 2022.
Kev ua lag luam Ramadan zoo yog qhov tseem ceeb
Kwv yees li ob feem peb ntawm Saudi Arabian cov neeg siv khoom tau ntsib teeb meem kev yuav khoom hauv online thaum Ramadan.25 feem pua ntawm cov neeg siv khoom siv hluav taws xob thiab 23 feem pua ntawm cov neeg siv khoom zoo nkauj tau hais tias nws nyuaj rau nrhiav kev tshuaj xyuas cov khoom lag luam ywj pheej.Lub caij no, cov neeg siv khoom siv hluav taws xob (20%) thiab cov neeg siv khoom vaj tsev (21%) tau hais tias lawv tau ntsib teeb meem kev sau npe lossis nkag hauv online.
Yog li ntawd, qhov zoo thiab cov ncauj lus kom ntxaws kev yuav khoom yuav khaws lub siab ntawm cov neeg siv khoom.
Kev xa khoom sai, tus nqi zoo yuav nyiam cov neeg siv khoom ntau dua
Yim caum-plaub feem pua ntawm cov neeg siv khoom Saudi tau hais tias lawv feem ntau tsuas yog yuav los ntawm ob peb lub khw muag khoom uas lawv tso siab rau thaum lub sijhawm Ramadan, tab sis kev ua lag luam tsis yooj yim yuav hloov lawv lub siab.
Plaub caug-ob feem pua ntawm cov neeg siv khoom tau hais tias lawv yuav sim lub npe tshiab, khw muag khoom lossis online platform yog tias lawv tuaj yeem xa khoom sai.Qee 33 feem pua ntawm cov neeg siv khoom kuj zoo siab los hloov pauv yog tias cov khoom muaj txiaj ntsig zoo dua rau cov nyiaj.
3 yog vim li cas Saudi cov neeg yuav khoom sim cov khw muag khoom tshiab, platforms, lossis hom lawv tsis tau yuav los ntawm ua ntej
Lawv nrawm dua
Ib yam khoom muaj nyob rau ntawd ua ntej
Ib yam khoom pheej yig dua muaj
Tau qhov twg los: Google / Kantar, KSA, Smart Shopper 2022, Tag nrho cov khoom lag luam ntawm cov neeg siv khoom siv hluav taws xob, tsev thiab vaj, zam, thiab khoom noj khoom haus,kev zoo nkauj, n=1567, Plaub Hlis 2022-May 2022.
Post lub sij hawm: Feb-09-2023
