Raws li tsab ntawv ceeb toom, 74% ntawm Saudi cov neeg yuav khoom hauv online xav nce lawv cov khoom lag luam ntawm Saudi e-commerce platforms.Vim tias Saudi Arabia kev lag luam thiab kev lag luam kev lag luam yog qhov tsis muaj zog, cov neeg siv khoom siv ntau nyob ntawm kev xa khoom.Hauv 2022, tag nrho cov nqi ntawm Tuam Tshoj cov khoom xa tawm mus rau Saudi Arabia yuav yog 37.99 billion US dollars, nce ntawm 7.67 billion US las piv rau 2021, ib xyoo-rau-xyoo nce ntawm 25.3%.
1. Saudi lub zos e-lag luam nyiam nce
Raws li tsab ntawv ceeb toom tshiab los ntawm Kearney Consulting thiab Mukatafa, raws li kev lees paub ntawm kev yuav khoom hauv online tseem nce ntxiv, Saudi cov neeg siv khoom tau hloov mus rau cov khw muag khoom hauv zos thiab cov khw muag khoom hauv zos hybrid es tsis txhob hla cov khw muag khoom hla ciam teb.
Raws li tsab ntawv ceeb toom, 74 feem pua ntawm Saudi cov neeg yuav khoom hauv online xav tias yuav nce lawv cov kev yuav khoom ntawm Saudi e-commerce platforms piv rau kev yuav los ntawm Tuam Tshoj, GCC, Europe thiab Asmeskas.
Xyoo 2021, kev lag luam hla ciam teb e-lag luam hauv Saudi Arabia suav txog 59% ntawm tag nrho cov nyiaj tau los ntawm kev lag luam e-lag luam, txawm hais tias qhov kev faib ua feem no yuav poob qis nrog kev loj hlob ntawm cov lag luam hauv zos thiab hybrid, thiab tej zaum yuav poob mus rau 49% los ntawm 2026, tab sis nws tseem yog dominates. .
Tus nqi qis dua (72%), xaiv dav (47%), yooj yim (35%) thiab hom ntau yam (31%) yog vim li cas cov neeg siv khoom xaiv hla ciam teb platforms txog tam sim no.
2. Dej hiav txwv xiav ntawm e-lag luam ncig los ntawm cov suab puam
Nyob rau hauv xyoo tas los no, kuv lub teb chaws tau ua lag luam loj tshaj plaws ntawm Saudi Arabia.Vim tias Saudi Arabia kev lag luam thiab kev lag luam kev lag luam yog qhov tsis muaj zog, cov neeg siv khoom siv ntau nyob ntawm kev xa khoom.
Hauv 2022, Saudi Arabia cov khoom xa tuaj yuav yog US $ 188.31 billion, nce ntawm US $ 35.23 nphom piv rau xyoo 2021, nce xyoo 23.17%.Hauv 2022, tag nrho cov nqi ntawm Tuam Tshoj cov khoom xa tawm mus rau Saudi Arabia yuav yog 37.99 billion US dollars, nce ntawm 7.67 billion US las piv rau 2021, ib xyoo-rau-xyoo nce ntawm 25.3%.
Txhawm rau tshem tawm nws txoj kev vam khom rau kev lag luam roj, Saudi Arabia tau siv zog tsim kev lag luam digital hauv xyoo tas los no.Raws li ecommerceDB, Saudi Arabia yog 27th loj tshaj plaws e-lag luam lag luam hauv ntiaj teb thiab xav tias yuav ncav cuag $ 11,977.7 lab hauv cov nyiaj los ntawm 2023, ua ntej UAE.
Nyob rau tib lub sijhawm, tsoomfwv ntawm lub tebchaws tau qhia txog cov cai thiab kev cai lij choj los txhawb thiab txhim kho Internet infrastructure thiab tsim cov txuj ci tshiab.Piv txwv li, nyob rau hauv 2019, Saudi Arabia tau tsim lub E-Commerce Committee, koom tes nrog lub Central Bank ntawm Saudi Arabia thiab lwm lub tsev los tsim ib tug xov tooj ntawm tes hauj lwm los txhawb txoj kev loj hlob ntawm e-commerce, thiab tshaj tawm thawj e-commerce. kev cai lij choj.Thiab ntawm ntau qhov kev lag luam koom nrog hauv 2030 lub zeem muag phiaj xwm, kev lag luam e-lag luam tau dhau los ua ib qho ntawm cov khoom txhawb nqa tseem ceeb.
3. Local platform VS cross-border platform
Ob lub npe nrov e-lag luam platforms nyob rau hauv Middle East yog tav su, lub zos e-lag luam platform nyob rau hauv Middle East, thiab Amazon, lub ntiaj teb no e-commerce platform.Tsis tas li ntawd, Suav e-lag luam platforms SHEIN, Fordeal, thiab AliExpress kuj tseem ua haujlwm.
Txog tam sim no, Amazon thiab tav su yog cov ntsiab lus nkag zoo tshaj plaws rau cov neeg muag khoom Suav nkag mus rau kev lag luam hla ciam teb e-lag luam hauv Middle East.
Ntawm lawv, Amazon muaj kev lag luam online loj tshaj plaws hauv Middle East.Ob peb xyoos dhau los, Amazon tau tsim kho sai hauv Middle East, tuav lub Top1 e-commerce lub vev xaib hauv Middle East txhua xyoo puag ncig.
Lub caij no, Amazon tseem ntsib kev sib tw hauv Middle East los ntawm cov neeg sib tw hauv zos Noon.
Noon tau nkag mus rau Middle East e-lag luam lag luam txij li xyoo 2017. Txawm hais tias nws nkag mus rau hauv kev lag luam kuj lig, Noon muaj zog heev nyiaj txiag.Raws li cov ntaub ntawv, tav su yog hnyav hnyav e-lag luam platform tsim los ntawm Muhammad Alabbar thiab Saudi sovereign peev peev ntawm tus nqi ntawm US $ 1 billion.
Nyob rau hauv xyoo tas los no, raws li ib tug latecomer, Noon tau tsim sai heev.Raws li tsab ntawv ceeb toom, Hnub Nyoog twb tau koom nrog kev lag luam ruaj khov hauv ntau lub khw xws li Saudi Arabia thiab United Arab Emirates.Xyoo tas los, Noon kuj tau suav nrog cov khoom lag luam saum toj kawg nkaus hauv Middle East.Nyob rau tib lub sijhawm, txhawm rau ntxiv dag zog rau nws tus kheej lub zog, Hnub Nyoog kuj tseem niaj hnub ua kom nrawm rau kev teeb tsa ntawm kev xa khoom, kev them nyiaj thiab lwm yam haujlwm.Nws tsis tau tsuas yog tsim ntau lub tsev khaws khoom logistics xwb, tab sis kuj tau tsim nws tus kheej pab pawg xa mus txuas ntxiv kom nthuav dav cov kev pabcuam xa khoom tib hnub.
Cov txheej txheem no ua rau Noon xaiv zoo.
4. Kev xaiv cov chaw muab kev pabcuam logistics
Lub sijhawm no, kev xaiv cov chaw muab kev pabcuam logistics tseem ceeb tshwj xeeb.Nws yog qhov tseem ceeb tshaj plaws thiab ruaj khov rau cov neeg muag khoom kom nrhiav tau cov kev pabcuam zoo thiab txhim khu kev qha logistics.Matewin Supply Chain yuav tsim ib txoj kab tshwj xeeb logistics hauv Saudi Arabia los ntawm 2021, nrog rau lub sijhawm nrawm thiab muaj kev nyab xeeb thiab ruaj khov.Nws tuaj yeem dhau los ua koj thawj qhov kev xaiv hauv logistics thiab kuj yog koj tus khub ntseeg siab.
Post lub sij hawm: Lub Xya hli ntuj-14-2023
